Mad Men (B+) My God, these long fingernails, this white beard... Last thing I remember, I was playing lawn bowling with these gnomes...
So how ya doin'? Good, good. Been busy myself... So, let's get to it. AMC's 'Mad Men' is a coldly nostalgic look back at the start of the '60's, and particularly, the rise of the ad executive as a force in American society. Unlike, for instance, "How to Succeed in Business Without Really Trying", it's not looking down on its characters from a very tall height. Actually, let's discuss what it's also not. It's not a bitter screed against advertising as a negative influence in the culture. It's not a Douglas Sirk type melodrama, though the colouring and settings seem right for that sort of thing.
What you've got here is creator Matthew Wiener's (Soprano's scribe) take on a period in America where we were right on the cusp of Utopia. The Cold War, if not outright won by capitalism and Democracy, had wound up beating the Reds into a corner. As a result, it seemed prosperity for every American was a god-given, hard-won right for every American; that they were reaping the benefits of suffering through the second world war and the Korean war. The only question was: How far can our dreams go? And here's where the Madison Avenue advertising executive comes in...
During this time, Radio, movies, printed media, and that new-ish one, television were doing their best to shoehorn Americans into a cultural square peg. It would be easier to shave off all the idiosyncrasies out of all those children of Irish, German, and English serfs than to cater to their odd customs. (While the Jews were as much a part of America as the other serfs, they brought with them the baggage of being outsiders from the Old Country. Even though their money was as just as green as everyone else's, Post-war America didn't really want to let them in the club. As for blacks in America, well, best that those people were seen but not heard. Not until Birmingham, five years later, anyway...)
Mad Men (the title's from a sobriquet they made for themselves; MADison avenue MEN, geddit?) revolves around one particular ad exec, Don Draper, as American a name as ever lived. Well, it's the name he switched with a dead Army officer so the former white-trash Dick Whitman could reinvent himself as the squarest peg that ever fit into a square hole. He's got a former model-turned housewife, two adorable little kids, and a place in the suburbs. On the outside, his life seems as perfect as one of those advertisements he's so good at creating. The catch is, having everything he's ever wanted, he's still painfully unhappy. (He makes impulsive plans to his subsequent mistresses to bolt off to Paris and Los Angeles.) In fact, one of the main themes of the show is how everyone in this place of privilege is so unhappy. It's made worse by the fact that they know they can't really complain about their lot in their life of privilege, and it would be small comfort if they knew their friends and co-workers were in the same boat as them.
What is really impressive about this show is how worked out it is. Not just in the minor details, like the costumes, props,and historical accuracy, but also in how each character's story resonates with each other's. Note how Don's cool demeanor plays off against frustrated junior exec Pete Campbell, in the scene where Campbell discovers Don's real past as Whitman. Campbell tries to blackmail Don into a promotion, and Don coolly calls his bluff and goes to Bert Cooper, the agency head's, office. When Campbell sputteringly reveals Don's deception, Cooper shrugs and says, "Who cares?"
I guess if I had any problems with the show, it's cleverness gets a tad oppressive. Some of the references are a bit too on the nose; the constant drinking and smoking, the Leon Uris novel, 'Exodus' and Ayn Rand's 'Atlas Shrugged', fr' instance. Also, since there's so much story, some threads just get dropped off- the single mother-turned neighbourhood-pariah narrative just evaporates. And finally, the final twist of having Peggy give birth without her knowing she was even pregnant stretches credulity. (I'm hoping next season has her acknowledge her condition in some way- I mean, come on...)
I'm looking forward to season two, out in June 2008.
So how ya doin'? Good, good. Been busy myself... So, let's get to it. AMC's 'Mad Men' is a coldly nostalgic look back at the start of the '60's, and particularly, the rise of the ad executive as a force in American society. Unlike, for instance, "How to Succeed in Business Without Really Trying", it's not looking down on its characters from a very tall height. Actually, let's discuss what it's also not. It's not a bitter screed against advertising as a negative influence in the culture. It's not a Douglas Sirk type melodrama, though the colouring and settings seem right for that sort of thing.
What you've got here is creator Matthew Wiener's (Soprano's scribe) take on a period in America where we were right on the cusp of Utopia. The Cold War, if not outright won by capitalism and Democracy, had wound up beating the Reds into a corner. As a result, it seemed prosperity for every American was a god-given, hard-won right for every American; that they were reaping the benefits of suffering through the second world war and the Korean war. The only question was: How far can our dreams go? And here's where the Madison Avenue advertising executive comes in...
During this time, Radio, movies, printed media, and that new-ish one, television were doing their best to shoehorn Americans into a cultural square peg. It would be easier to shave off all the idiosyncrasies out of all those children of Irish, German, and English serfs than to cater to their odd customs. (While the Jews were as much a part of America as the other serfs, they brought with them the baggage of being outsiders from the Old Country. Even though their money was as just as green as everyone else's, Post-war America didn't really want to let them in the club. As for blacks in America, well, best that those people were seen but not heard. Not until Birmingham, five years later, anyway...)
Mad Men (the title's from a sobriquet they made for themselves; MADison avenue MEN, geddit?) revolves around one particular ad exec, Don Draper, as American a name as ever lived. Well, it's the name he switched with a dead Army officer so the former white-trash Dick Whitman could reinvent himself as the squarest peg that ever fit into a square hole. He's got a former model-turned housewife, two adorable little kids, and a place in the suburbs. On the outside, his life seems as perfect as one of those advertisements he's so good at creating. The catch is, having everything he's ever wanted, he's still painfully unhappy. (He makes impulsive plans to his subsequent mistresses to bolt off to Paris and Los Angeles.) In fact, one of the main themes of the show is how everyone in this place of privilege is so unhappy. It's made worse by the fact that they know they can't really complain about their lot in their life of privilege, and it would be small comfort if they knew their friends and co-workers were in the same boat as them.
What is really impressive about this show is how worked out it is. Not just in the minor details, like the costumes, props,and historical accuracy, but also in how each character's story resonates with each other's. Note how Don's cool demeanor plays off against frustrated junior exec Pete Campbell, in the scene where Campbell discovers Don's real past as Whitman. Campbell tries to blackmail Don into a promotion, and Don coolly calls his bluff and goes to Bert Cooper, the agency head's, office. When Campbell sputteringly reveals Don's deception, Cooper shrugs and says, "Who cares?"
I guess if I had any problems with the show, it's cleverness gets a tad oppressive. Some of the references are a bit too on the nose; the constant drinking and smoking, the Leon Uris novel, 'Exodus' and Ayn Rand's 'Atlas Shrugged', fr' instance. Also, since there's so much story, some threads just get dropped off- the single mother-turned neighbourhood-pariah narrative just evaporates. And finally, the final twist of having Peggy give birth without her knowing she was even pregnant stretches credulity. (I'm hoping next season has her acknowledge her condition in some way- I mean, come on...)
I'm looking forward to season two, out in June 2008.
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